We kept it local for our latest Lookbook shoot - the location was one of the beautiful loft apartments right above our Shoreditch store. Handy for quick size changes and coffee runs. And the four flights of stairs/no lift situation provided a combination workout for the team. Which they were all extremely happy about...
Here for your viewing pleasure, a few behind the scenes moments.
Behind The Scenes Photography by Patrick Hirst
Models Jamie Kendrick (FM London) and Stefania Eysteins (First)
Photographer Robert Binda | Stylist Rowan Swale
Hair and Make Up Kristel Chow - Find out about AIDA's Parlour HERE
Thanks to Helena Palmer
Special thanks to Alexandrou and the residents of Flat 4 for kindly letting us disassemble and reassemble their lovely home - we hope we didn't put anything back the wrong way round...