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SS20 Lookbook | A little later than planned but just as good

Sustainable and slow-made styles designed to be worn and loved time and again make up the foundation of our SS20 lookbook. Elevated staples go hand in hand with directional pieces while playful brights complement muted, ice-cream tones for easy high-low dressing. As summer 2020 continues to be one-of-a- kind, our edit remains laid-back and uncomplicated. This is summer styling for the every day. Be it local city escapes, long weekends in the countryside or drawn-out summer afternoons in parks and gardens - the concept is simple: Keep it natural and fresh. 

 

Photographer:  Robert Binda | MUA:  Melanie Christou | Stylist:  Rebbeca Haig | Words: Gemma Ford

 

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AIDA SS20 look book

AIDA SS20

AIDA SS20

Top-to-toe single colour looks to see you through the season. Deep indigo tones are off-set with accents of summery neon footwear, while oversized olive checks take form in relaxed silhouettes.

 


AIDA SS20AIDA SS20

Lightweight, longline jackets are thrown over breezy summer dresses in a soft, earthy-hued palette.

 


AIDA SS20

AIDA SS20

Lighter layers are mixed and matched for practical solutions to the quintessential British weather.

 


Conversational prints, cut in classic shirt shapes are layered over premium tees.

 

Summer, we are ready.

 


Shop Women   |    Shop Men

 

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