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Sustainability and AIDA
The fashion industry has changed at an incredible pace over the last few decades, and customers are becoming more aware than ever of the detrimental effects of fast fashion and over-consumption. We are proud to stock some amazing sustainable brands who operate with full transparency in their supply chains, and we work with many other brands who are starting to introduce more and more organic cotton and recycled materials into their collections each season.
Although we don’t solely stock a sustainable range, we are committed to promoting longevity in clothing choices, choosing quality over quantity and supporting smaller, independent brands. AIDA was set up as a place to find something a little different, as an alternative to the mass production of the high street, and we continue to work to this ethos.
If you have any questions, please don’t hesitate to contact us.