Terms of Purchase

The laws of England shall govern the contract formed by our acceptance of your order and the English Law will have jurisdiction over any dispute arising from the contract.


The Following conditions are to ensure our customers understand our responsibilities and your rights as AIDA customers. Please read these terms and conditions before placing your order. We also advise you to keep a copy for your future reference.


We reserve the right to vary these terms and conditions at any time. Please note it is possible that some information may be incomplete, out of date or inaccurate, however we strive to ensure all information posted on our Website is as correct as possible. Every effort is made to ensure all information such as prices are correct at the time you place your order. If an error is found prior to the dispatch of your goods we will inform you as soon as possible and offer you the option of reconfirming or cancelling your order.


By purchasing items on this Website a contract is formed and confirmed via email to the address you have given us. Images and descriptions or any other information contained in this Website are for general information and guidance. There may be minor variations in the images, which we are unable to control.


All payments are taken in pound Sterling. All goods will be delivered to the address you have entered on the payment form and will be delivered within 1-3 working days of your order being accepted. All orders are primarily accepted subject to availability of the goods. If there are any problems with processing your order we will contact you as soon as possible to inform you of the situation. As a consumer you have the right to cancel the order at any time up to the end of 7 working days after you receive the goods. To exercise your right of cancellation you must give written notice to us by hand, fax, post or email, giving details of the goods ordered and your details. You must then return the goods to us at your own cost in the same condition as your received the goods. Whilst in your possession and during return transit the items are your responsibility. We will refund the items within 7 working days after we receive the returned goods.


If you are unsatisfied with the quality of the goods or have a complaint about them please contact our customer service team to explain the issue (details on contact page). We are under no liability in respect of defect in the goods caused by fair wear and tear, negligence, abnormal usage in abnormal conditions, failure to follow our instructions, misuse or alteration or repair of goods without our approval.


The laws of England shall govern the contract formed by our acceptance of your order and the English Law will have jurisdiction over any dispute arising from the contract.


We are Davina Fashions Ltd, trading as AIDA Shoreditch. Our registered office is based in London Unit 7 Kingside, Ruston Road, London, SE18 5BX.



Please allow 2-3 working days for delivery.  Free shipping is offered on all orders of £50 and over, otherwise shipping is charged at a flat rate of £3.95.  


A free 'click and collect' service is available for customers who would like to collect their purchase from in store and they can be picked up the same day.


All UK parcels are sent using Royal Mail tracked delivery and you will receive an email to let you know when your order is on its way!




For all orders outside of the UK parcels are shipped with DHL.


Shipping prices and estimated delivery times vary depending on the location, please follow the checkout process for exact costs and estimated shipping times.


If you are not completely satisfied with your purchase, simply return the item(s) to us in their original condition and packaging within 14 days of receipt, ensuring you repackage the returns appropriately to prevent any damage occuring in transit.  Once your goods are accepted back into stock you will be issued with a refund within 7 working days.


UK customers can use the freepost returns label enclosed with their parcel. International returns will need to be posted/couriered back to us at your cost. We strongly advise you use a trackable, insured service. We cannot take responsibility for items lost or damaged during transit.


Items bought from the website can also be returned to the store for a refund - please allow up to 7 working days for the money to reach your account.


If you wish to exchange an item, please specify the size and colour on the returns form enclosed in your parcel. Please note if we do not have the size or colour you have requested for the exchange, we will send you an email notification and automatically issue a refund for the returned item. Customers will be charged for all extra postage costs incurred in an exchange. We will be in contact to arrange for delivery costs to be paid before the item is shipped. 


All refunds will be issued in the same form as the original payment.




We will endeavour to get your order sent out to you as soon as possible, therefore please contact us immediately if you wish to cancel your order. You can contact our sales team on 0207 739 2811, however, if your order has already been dispatched we will not be liable for the cost of post and packaging.




We only debit your card after your order has been packaged and ready to dispatch. This returns policy does not affect your statutory rights.





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